UrbanNest Management
UrbanNest struggled with slow make-readies and a disjointed marketing process. With Greenhaus, the team orchestrated inspections, vendor work, and listing syndication from one board—cutting vacancy to 12 days and filling their pipeline with qualified residents.
Flagship result
12-day average turn with a two-person leasing crew
Portfolio snapshot
240 doors
Days-to-lease
12 days
Coordinated checklists and marketing automations accelerated every turn.
Lead conversion
+18%
Centralized applications and screening cut drop-off across the funnel.
Team hours saved
6 hrs/turn
Vendors, inspectors, and leasing agents worked from the same live task board.
Hear how UrbanNest Management operates today
“We now launch listings the same day residents give notice.”
Challenges before Greenhaus
Manual make-ready coordination created multi-day gaps between notice and listing.
Marketing syndication lagged because photos, copy, and pricing lived in different tools.
Prospect follow-up lacked structure, causing qualified leads to go dark.
Greenhaus playbook
How the team configured automations and dashboards.
Turn board automations
Greenhaus triggered checklists the moment notice was given and kept every stakeholder accountable.
Listing launch kit
Photo upload, pricing guidance, and description templates lived in one workspace that syndicated out in minutes.
Prospect follow-up sequences
Automated SMS and email cadences nurtured applicants until they signed, boosting conversions.
Implementation timeline
Week 1
• Centralized existing make-ready templates inside Greenhaus and mapped vendor responsibilities.
• Connected marketing channels (Zillow, Apartments.com, company site).
Week 2-3
• Automated notice-to-listing workflow, including photo assignments and pricing approvals.
• Implemented lead nurture campaigns tied to prospect status.
Week 5
• Reduced average vacancy by nine days and created a forecast dashboard for upcoming turns.
• Documented SOP so the two-person leasing team could onboard seasonal help instantly.
Grab the same resources UrbanNest Management used
We share the exact playbooks, checklists, and dashboards after a quick discovery call so you can plug them into your process.
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